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This webinar provides a clear and practical introduction to affinity insurance—what it is, why it works, and how insurers and partners can build programmes that offer real value. Participants will learn how affinity partnerships leverage trusted relationships and well-defined customer groups to deliver simple, relevant protection solutions. The session highlights the essentials of designing an affinity proposition, the key underwriting considerations, and the importance of aligning expectations between the insurer and the partner. By the end of the session, participants will have a realistic framework for evaluating potential affinity opportunities and ensuring that programmes are commercially sensible, customer-focused, and operationally manageable.
Key Topics Covered
- What affinity insurance is and where it fits in the distribution landscape
- Types of affinity partners and why these partnerships succeed
- Core elements of a good affinity proposition
- Key underwriting and data considerations
- Partner alignment: roles, expectations, and customer communication
- Ingredients of sustainable affinity insurance programs
- Q&A
